Vintage Vault

About Vintage Vault

Vintage Vault is a vintage retail company founded in Brooklyn, New York, dedicated to curating authentic pieces that celebrate style, sustainability, and craftsmanship. With locations across the country, Vintage Vault connects past and present through thoughtfully sourced collections and a commitment to ethical fashion.

Logo and Watermark

I chose a vault image to represent Vintage Vault's brand identity and mission. The slogan, "Where fashion finds a second life," highlights the company's commitment to sustainability, individuality, and the idea that every vintage piece carries new potential.

The wordmark was designed to appeal to a high school and college-age audience. Its bold, playful style adds a sense of energy, and that resonates with a younger generation.

Color Palette and Font Style

Logo Font

I chose this font for the logo because it stands out clearly against the colorful, image-heavy backgrounds used in Vintage Vault’s branding. Its bold, clean design ensures legibility while complementing the visual energy of the brand.

Wordmark font

The wordmark font was selected for its trendy and playful style, which appeals to a younger audience. It reflects Vintage Vault’s personality – fresh, expressive, and fashion forward.

Color Palette

The green, orange, beige, and yellow tones were chosen to evoke a sense of vintage warmth and nostalgia. These colors feel both retro and inviting, reflecting both sustainability and timeless style.

Social Media Post Example

Vintage Vault Document Example

*Vintage Vault is a fictional vintage retail company created as the basis for my public relations work.